How to Network at Conferences: Top 10 Business Networking Tips

If you're nervous about attending an in-person conference or event, read these tips to help you brush up on your networking skills.

With nearly 200 million Americans fully immunized against Covid-19, social gatherings are making a (safe) comeback. Now that conferences and events are in full swing, it's time to ditch the sweatpants in favor of business attire and transition from online to in-person networking.

It's understandable that after nearly two years of isolation, many people feel socially awkward when meeting new people. Some people find it easy to navigate social situations, while others find it difficult. If you fall into the latter category, your communication skills (both verbal and nonverbal) may be rusty. (And that's fine because, let's face it, the last two years have been difficult!)

If you're nervous about attending an in-person conference or event, these ten tips will help you brush up on your networking skills.

10 tips for effective networking at conferences and events

1: Have faith in yourself and your abilities.

Isn't it true that it's easier said than done? Wrong! You could be one of the 7 out of 10 people who suffer from Imposter Syndrome if you lack confidence. Remind yourself that you are intelligent and capable; otherwise, you would not be where you are in life.

Confidence (but not arrogance) will help you stand out and leave a positive impression. When most people walk into a large, in-person event, they are at least a little nervous. Don't be afraid to approach the person in the corner and introduce yourself; chances are, they're nervous as well. (And you never know who you might meet!) To get over any event jitters, try improving presentation skills if you want to brush up on your public speaking skills.

2: Dress the part.

Many people worked from home in messy buns and sweatpants. If you're going back to work, it's probably time to go through your closet and find something you like that isn't your robe and pajamas. (Remember that saying, if you look good you feel good? That is correct!) Wearing an outfit that fits well and makes you feel good will make you feel more confident in person.

3: Make use of your network to network.

If you see someone you know at an event, ask them to introduce you to people they know. Because there is already some level of rapport, networking through others is a great way to establish strong connections.

4: Prepare your elevator pitch.

"So, what do you do?" is one of the most common conversation starters. It's fine to mumble through this in a social setting, but at conferences, you need to have a polished elevator pitch. Not only will having a ready-to-use elevator pitch relieve any anxiety about how to respond, but it will also help you appear intelligent, professional, and confident.

5: Instead of dominating the conversation, ask questions.

Nobody likes it when someone else dominates the conversation. Actively listen to what your new acquaintance has to say and ask follow-up questions. This sales technique will result in a more engaging conversation and a favorable impression.

6: Keep the conversation brief and to the point.

People rarely attend a networking event with the intention of only talking to one person all night. Respect both your own and the other person's time by keeping the conversation to 10 minutes or less. When you're finished, hand out your business card so you can follow up and continue the conversation later.

7: Distribute your NFC business card.

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8: Maintain contact with your new contacts.

Networking isn't a one-time event; building and maintaining a network takes time and effort. Make sure to follow up with someone within one day of meeting them so they remember who you are. Suggest that the two of you meet for coffee or connect on LinkedIn—doing so will help establish and cultivate that new connection.

9: Conclude on a high note.

Keep your conversations lighthearted because the world has seen enough negativity in the last two years. Ending on a positive note will make you appear more open to continuing the conversation after the event or conference has concluded.

10: Be true to yourself.

Finally, being yourself is the most important aspect of networking. Staying true to yourself will demonstrate to others that you are genuine and trustworthy—someone they should have in their network.

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